The Problem
Optima Health needed to establish a presence in a crowded new market, first capturing the attention of healthcare agents and building interest in an unfamiliar brand.
The Solution
Created a warm, people-first campaign that introduced Optima Health as a friendly new face—approachable, relatable, and easy to connect with.
My Role as Creative Lead
Led creative concept development, copywriting and execution, shaping a welcoming brand identity and messaging that helped Optima Health stand out and build connections with healthcare agents.